Twitter has launched its new logo, dropping the blue bird on its website for an X as part of a wider rebranding.
The social media network’s site on Monday showed the company’s new logo: a white X on a black background.
Twitter owner Elon Musk and its Chief Executive Officer Linda Yaccarino unveiled the new logo for the social media network.
“X is here! Let’s do this,” tweeted Yaccarino, who also posted a picture of the logo projected on the company’s offices in San Francisco. The new logo is the latest change since Musk bought the social media platform for $44bn last year.
On Sunday, Twitter’s billionaire said in a series of posts that he was looking to make the change worldwide as soon as Monday.
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Musk tweeted: “And soon we shall bid adieu to the Twitter brand and, gradually, all the birds”.
The transformation is more simply a way for Musk to make his mark on the company, said Tom Morton, the global chief strategy officer at advertising agency R/GA. “Twitter’s changing name and logo has nothing to do with user, advertiser, or market issues. It’s a symbol that Twitter is Elon Musk’s personal property.
“He conquered the castle, now he’s flying his own flag.”
Mixed reactions
The new logo garnered mixed reactions from users and sparked confusion about what tweets would now be called, while marketing and branding experts said the rebrand risked throwing away years of Twitter’s name recognition.
“Only a few brands have become verbs or seen themselves referred to in global news outlets as often as Twitter has,” said Matt Rhodes, the strategy lead at creative agency House 337, which has worked with the United Kingdom’s telecom company Sky.
“Anything that makes it harder for people to find, or want to open the app on their cluttered phone screens risks harming usage,” he said.
